“Normally price is a reflection of quality; in the case of our B&Q Multipurpose Compost this is reversed. It is significantly cheaper than branded alternatives, although we know it is significantly better. The Best Buy accreditation has given us an impartial and independent tool to highlight this fact, which is a known, credible and trusted endorsement the consumer understands.
As compost all looks very similar it is a difficult market for consumers to navigate. Although the results, as Which? tests show, can be very different. Thus any independent impartial advice is welcomed by the customer and is a powerful marketing tool for B & Q. We believe there has been an uplift in sales over the three consecutive years we have received the accreditation. It has taken us that time to fully realise the importance of the endorsement to our customer and implement a communications package which utilises the benefits at store level.”
Supplier at B&Q