“Although UPPAbaby was already an established and recognised pushchair brand in North America, at the time of our UK launch in summer 2010, there was little or no brand awareness this side of the Atlantic.
A year since launch, a major contribution to our success has been the Which? Best Buy award for the Vista. The product was given the highest rating in its category and the reaction from consumers was instant. Just a week after the award appeared online, customers at a consumer show were making a beeline direct to the product!
In the eyes of the consumer, Which? is a trusted independent organisation offering impartial advice and product comparisons. It is particularly influential in our own market where buyers are predominantly first time parents with no previous experience of buying in this category.”
Richard Bamforth, Sales Director at UPPAbaby