Useful documents

The endorsement schemes are managed by the Corporate Affairs team at Which?.

We have made the licence application process as simple as possible, and the team is on hand to answer any questions you may have along the way.

Recipients of either our Best Buy or Recommended Provider endorsement can apply for a licence to use the icon in their marketing and promotional materials.

You can download the relevant application form and user regulations, as well as information on the schemes below.

Simply complete and return the application form to, and we will arrange for an invoice to be sent to you. Once it’s paid, you can expect the licence to be executed within two working days.

Endorsement Scheme 

Recommended Provider – endorsement scheme 2016

Best Buy – endorsement scheme 2016

Which? Best Buy

Best Buy Application Form

Best Buy User Regulations

Which? Recommended Provider

Which Recommended Provider Application Form – January 2016

Recommended Provider User Regulations